Over the past months, Kodak has been advertising, with great success, that consumers can save dramatically on printing costs with Kodak printers verses HP.
This advertising campaign has been a big boost for Kodak sales. So much so, they have doubled their market share. (read more about this here >>)
The two companies have been noted to exchanged short words back and forth via Twitter earlier this month. In addition to this, HP and Kodak have been cutting prices for their printers this season offering buyers great deals on printers.
Many of the printers are discounted from 25% to 40% right now to draw last minute Christmas deals.